Every year, Iowa Running Company designates October as Socktober, and for every pair of socks purchased, we donate a pair to Willis Dady Homeless Services. This year, we invited our friends over at Goldfinch Cyclery and SOKO Outfitters to participate in hopes of knocking the socks out of this sock drive. Socks become one of the most desired items for shelters, and what better way to stock up your sock drawer, shop local and support a worthy cause.