For the second year, Iowa Running Company is designating October as Socktober and for every pair of socks purchased, we wil donate a pair to Willis Dady Homeless Services. Socks become one of the most desired items for shelters and what better way to stock up your sock drawer, shop small, and support a worthy cause.
Last year we set a goal of 100 and quickly crushed that. With 10 days left and 128 socks out the door, we challenged the community to 250 socks with Jim and Clifton putting their beards on the line. With over 300 pairs of socks donated and beardless owners, we completely underestimated the power of a good cause.